定制家具的优点:

1、能满足不同消费者对家具的各种需求，在传统营销模式中家具企业往在根据简单的市场调查 跟随当今家具湖流进行家具研发生产。但这种模式生产出来的家具尽寸不是不符合要求就是款式不能满足个人偏好。而定制营销市场将细分到每个人,根据个人需求设计家具,消费者就是家具的设计者之一。可根据个人爱好提出一些特定要求,如个性化规格，颜色搭配，材料等等。

2、降低营销成本，在传统营销模式中,家具企业为了占领市场往往通过广告、建专卖店营业推广等方式米拉动销售, 因而成本较高，而定制营销只要家具质量好、价格合理, 家具就可以销售出去，在定制营销中厂家直接面对消费者，减少了销售环节,也减少了各种不必要开支。

定制家具的劣势:

1、减少库存积压，在传统营销模式下家具企业为了追求利间展大化通过大规模生产来降低产品成本；一旦市场稍遇不测，这种大规模生产的家具由于重同必然导致活档或极压造成资源浪葬，而定制营销是根据道费者定单牛产几乎没有库存,加速了资金周转。

工作细节借综复杂，从道费者需浓分析到下单，组织生产、配、上门安装以及服务等各个环节必须环环相扣,月产品定制时程中涉及的板要部件，五金件极多不能有一丝信差，这样要浓企心管理达制必须严遵工作必须一丝不前同时也考验了员工的综合素质。

与成品家具比较。

风格一致是成品家具的最大特点、也是它“致命”的缺点 ,容易造成空间利用的不合理，比如成品衣柜,通第的高度为20~2.1米左右,高房顶还有将近45~65厘米这部分的空间存在不合理的浪费，而且就使用推拉门的大衣柜来说；门的变化也非常少,大多为密度板的,这可以从边框材料看出,基本上为5室米的铝合金条,这也制约了它的变化。

Advantages of Customized Furniture:

1. It can meet the various needs of different consumers for furniture. In the traditional marketing model, furniture companies often follow the current trends in furniture design and production based on simple market research. However, the furniture produced in this way often to meet the specific requirements or preferences of individuals. Customized marketing allows for the design of furniture based on individual needs, with consumers being part of the design process Specific requirements can be proposed based on personal preferences, such as customized specifications, color coordination, and materials.

2. It reduces marketing costs. In the traditional marketing, furniture companies often incur high costs through advertising, building specialty stores, and other promotional activities to capture the market. However, in customized marketing, as long as furniture quality is good and the price is reasonable, the furniture can be sold. This direct interaction between the manufacturer and the consumer reduces sales环节 and unnecessary expenses.

advantages of Customized Furniture:

1. It reduces inventory accumulation. In the traditional marketing model, furniture companies pursue maximum profits by producing on a large scale to product costs. However, if the market encounters any unforeseen changes, the large-scale production of furniture can lead to overstocking and waste of resources. Custom marketing, on the other hand, produces based on consumer orders, which minimizes inventory and accelerates capital turnover.

The work process is complex, from analyzing consumer to placing orders, organizing production, delivery, on-site installation, and service, all steps must be meticulously connected. In the process of product customization, it involves variety of components and hardware, which requires strict management and attention to detail. It also tests the comprehensive qualities of employees.

Compared with ready-made furniture, consistency style is the biggest feature and also the "fatal" drawback of ready-made furniture. It can lead to inefficient use of space. For example, the height of-made wardrobes is usually around 2.0 to 2.1 meters, leaving about 45 to 65 centimeters of unused space the top. Additionally, the options for doors are limited, mostly made of particleboard, which can be seen from the frame material, typically 5 millimeters aluminum alloy. This limits the variety of designs.